GENERATIVE ENGINE OPTIMIZATION (GEO)
The search bar is changing. Users are asking AI, not just Google. We ensure you are the recommended answer.
FUTURE-PROOF MY BRANDTHE NEW SEO IS "AI RECOMMENDATION"
When a user asks ChatGPT, "Who is the best tree service in Sanford?", the AI doesn't just look at keywords. It looks for authority, sentiment, and structured facts.
GEO is the process of optimizing your digital footprint so that Large Language Models (LLMs) trust your brand enough to cite it.
ENTITY AUTHORITY
Establishing your brand as a known "Entity" in the knowledge graph. Ensuring AI knows exactly who you are and what you do.
STRUCTURED DATA LAYERS
Feeding search engines JSON-LD data that clearly defines your services, service area, and customer reviews in a language machines understand.
CITATION CONSISTENCY
Aligning your business facts across the entire web so there is zero ambiguity for the AI models.
WHY GEO MATTERS
- Capture traffic from ChatGPT, Perplexity, and Gemini
- Prepare for Google's "Search Generative Experience" (SGE)
- Build trust that supersedes traditional keyword stuffing
- Dominate voice search (Siri, Alexa, Google Assistant)
ENGINEERING FOR THE AI ERA
OPTIMIZING FOR LARGE LANGUAGE MODELS (LLMs)
Generative Engine Optimization (GEO) requires a fundamental shift from keyword stuffing to "Entity Optimization." LLMs like GPT-4 and Claude do not just match strings of text; they build a model of the world. We ensure your business exists as a distinct, verified entity in that world. We do this by cross-referencing your NAP (Name, Address, Phone) data across high-authority data aggregators that train these models.
THE KNOWLEDGE GRAPH ADVANTAGE
AI search engines (Perplexity, Google SGE) prioritize direct answers. To be the answer, your content must be structured as facts. We convert your service pages into structured knowledge graphs. When a user asks, "Who is the most reliable roofer in Raleigh?", the AI references the confidence score of your entity. Our detailed service schemas, client testimonials, and case study data build that confidence score.
CITATION & SENTIMENT VELOCITY
LLMs are sensitive to sentiment. A high volume of positive, context-rich reviews across multiple platforms (Google, Facebook, BBQ, Industry Directories) signals to the AI that your entity is a "safe" recommendation. We automate the collection of these signals to ensure your brand sentiment remains overwhelmingly positive in the data lake.
COMMON QUESTIONS
How do I rank on ChatGPT and Perplexity?
AI models rank businesses based on 'Entity Authority' and structured data. We optimize your digital footprint (citations, schema, reviews) so these models trust your business as a factual answer.
What is the difference between SEO and GEO?
SEO targets traditional search engines like Google (blue links). GEO (Generative Engine Optimization) targets AI models that provide direct answers. You need both to dominate the modern search landscape.
Is GEO necessary for local businesses?
Yes. Voice search (Siri, Alexa) and AI tools are rapidly replacing traditional search for queries like 'best plumber near me'. Being the recommended entity is critical for future revenue.